What’s the most important characteristic to convey to new and prospective customers? Let’s start by examining the two main traits that form first impressions — confidence and trustworthiness. Social psychologist Amy Cuddy explains what goes on in your head upon meeting someone new: We’re judging how warm and trustworthy the person is, and that’s trying to answer the question, “What are this person’s intentions toward me?” And we’re also asking ourselves, “How strong and competent is this person?” The common mistake is to play up the wrong quality. You see, while you seek trustworthiness and warmth in others — you,…
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