Brands on Chinese messaging app WeChat can now reach users via its self-serve advertising platform
Jul07
After WeChat allowed official account owners to set up shop on Weixin — the version of its popular messaging app offered in China — it is now offering even more options by opening up access to its advertising platform (as first spotted by Tech in Asia). The system is still in open beta and only open to official accounts with more than 100,000 followers, which lets WeChat gather feedback and make necessary improvements. The ads within Weixin will be in the form of a text link at the bottom of an official account page that users already follow (which they have to click through to read),…
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