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Snapchat is teaming up with The Daily Mail and the world’s largest ad agency to launch a native advertising firm

Jun23
by on June 23, 2015 at 6:52 am
Posted In: Around the Web, Insider, snapchat, The Daily Mail, Truffle Pig, WPP

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Snapchat is partnering with British tabloid The Daily Mail and WPP, the world’s largest ad agency, to launch a native advertising firm. The new outfit, named Truffle Pig, was announced today at the Cannes Lions festival. It will first launch in the US and won’t be restricted to working only with WPP’s clients or with The Daily Mail as a sole media partner. Early start as Daily Mail, SnapChat & WPP announce new native ad / content agency called Truffle Pig #canneslions pic.twitter.com/iRwwlShNue — Arif Durrani (@DurraniMix) June 23, 2015 Jon Steinberg, chief executive of Daily Mail North America, says:…

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