Choosing a domain is hard. For most new companies, it comes with the difficult branding decision of naming your company. And while many pundits insist that your company’s name doesn’t matter, it may, and the finality of choosing a domain makes the decision a difficult one. Part of choosing a domain is deciding which gTLD, or ‘generic top-level domain’, to use. And while gTLD sounds like a scary term with lots of SEO ramifications that us average Joes can’t possibly understand, it’s actually quite simple to explain. TLDs are basically the suffixes to our site; ‘.com’, ‘.edu’, ‘.gov’, ‘co.uk’, ‘.store’,…
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