Southeast Asian retailers are like ‘deer in headlights’ with e-commerce, but things are changing
Jun09
E-commerce is taking over Southeast Asia. Already, consumers can buy items in messaging apps, but future storefronts might be found in places as diverse as photo-taking apps. That’s according to Paul Srivorakul, founder of Southeast Asia-based e-commerce enabling company aCommerce. The helps businesses establish a footprint online and on mobile, and is particularly key in helping e-commerce firms with little or no experience make use of the web. The emergence of the internet as a retail platform has armed e-commerce firms in the US, Europe, China and East Asia with vast amounts of data and analytics to dig through. But the ability to track all manner of figures related to customers, suppliers…
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