Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, we’ll explain some key techniques illustrated with plenty of live examples. What’s Your Story? Start with a narrative. What is the story of your brand, company or even app? It needs to be unique and interesting. It needs to be something that people actually want to share, retell, or…
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