Apple Music turns up the heat on Spotify as it reportedly hits 10m subscribers in 6 months
Jan11
on January 11, 2016
at 5:19 am
Apple hit a major milestone of 10 million paying subscribers for its streaming music service, only six months after it launched, reports the Financial Times. That’s half the size of Spotify’s current user base. But what’s interesting is that it took Apple five years less than its rival to attain this figure. Of course, Apple owes its quick growth in part to being in the right space at the right time. Spotify had primed the market for a long time with its free tier and more people had devices and internet access suitable for streaming last year than when the…
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