It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly referred to as the Four Temperaments. For Hippocrates, the four temperaments had to do with culture, health and understanding the reasons for different behaviors among mankinds. By categorising his patients to these four temperaments he was able to treat them better and provide the care they needed. For marketers, the four temperaments allow us to identify our customer’s story, create a better, more personal experience that addresses our customers’ needs and goals. And of…
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