During Apple’s most recent event in early September, the world tuned in to hear about Apple Watch’s watchOS2, the updated technology designed to bring its wearable device to the next level. This was then followed by HTC’s anticipated announcement of its first Android Wear smartwatch Halfbeak. With the launch of new devices and enhancements to existing technologies, these companies have captured consumers’ attention, who are obsessed with wearables. And with IDC research finding that the global wearable market has grown 223.2 percent in 2Q 2015, there is no better time for brands to ensure they are capturing the hearts and…
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