Business strategies – especially in the tradition sense – are rather pushy. If you have a product, your strategy is to explain why a customer should use it. Design thinking as a strategy flips this. Instead of forcing a product on customers, instead, it sees things from the customer’s perspective. A design mindset is not problem-focused, it is solution focused and action-oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning – exploring the possibilities of what could be. This train of thought creates desired outcomes benefiting the end user. When design principles are applied…
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