The Daily Dose

HP Autonomy’s Aurasma augmented reality platform has been updated today to make it easier for users to create and share content. Among the headline features is a new Web portal for creating, launching, managing and reporting on augmented reality campaigns run on the platform – aimed at streamlining the whole process and providing a more integrated campaign overview. The update also brings the option of targeting specific content at specific demographics using Aurasma Studio, thereby allowing companies to provide different experiences based on the location where the content is viewed. Rounding up the list of notable updates is the introduction of…

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