Des Traynor is the co-founder of Intercom, the easiest way for Web and mobile businesses to understand and communicate with their customers. This is an excerpt from the book Intercom on Product Management, available for free download. Let’s start at the beginning. You’re a product manager? A startup founder? CEO? CTO? Whatever your job title let’s assume you’re making the decisions about your product. What features to develop, when to develop them, how to get users to start using them – that kind of thing. As product people we all have great hopes and dreams for our products and how they are going to fare…
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