Alibaba’s payments app will soon look a lot more like an e-commerce store
Payments is a natural extension of e-commerce, and now Alibaba is pushing mobile shopping to users of its payments service Alipay by letting retailers create online storefronts within Alipay Wallet, the e-payment app relaunched last year to handle online-to-offline payments. Alipay has been recruiting merchants for its wallet app since June and now over 1,000 are on the platform. But now it is opening up access to its programming tools for merchants and software developers, including vendors on Alibaba’s Taobao marketplace and Tmall store. This is aimed at making it “easier and faster for independent merchants to develop Alipay Wallet virtual storefronts, thus opening…
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