

Eight months from the launch of Apple Pay in the UK and a report from The Memo highlights just how little we know about the adoption or success of the service so far. That’s right, Apple – a company that never misses an opportunity to crow about its wins – hasn’t said a word about how frequently (or infrequently) Apple Pay is used as a payment method since its introduction. To me, that suggests that it’s not going all that well. Indeed, according to Transport for London’s (TfL) figures, less than half a percent of the total journeys on the network are…
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