There are about 7.2 billion humans on the planet but today, only 2.8 billion of us are connected to the internet. Although infrastructure enables internet access to over 85 percent of the planet, most people living in emerging markets are just starting to connect. While China has the largest number of internet users (approximately 700 million), that accounts for just a half of their population. India, the world’s second largest internet market with 354 million users, has connected just under 30 percent of their population. It’s not only India and China. Most of the mobile growth on the planet is…
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