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So… your brilliant idea for a web or mobile application is going to completely change the way consumers or businesses [fill in the blank]. Great! But the days of investors cutting checks for ideas with zero validation are a fading memory. Today, investors more often commit money to scale companies than for initial market and customer testing. Therefore, the best first step for many startups with an idea for a B2C or B2B software application is to build a Minimum Viable Product. According to CB Insights, the number one reason startups fail isn’t lack of cash (though that’s a big…

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