Popular messaging app WeChat has taken a step forward in evolving as a platform after it opened up an option on Weixin — the version of WeChat offered in China — for official account owners to set up shop within the app. Not all users can take to selling their items on Weixin though. Only verified official accounts (which are typically brands) that have already linked up with the Weixin payments API can go on to open an e-commerce store. This means that a merchant such as Nike, which may have an official account on Weixin, can sell their items to…
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