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wechat
Messaging app WeChat (known as Weixin in China) hit the monetization switch last year and is already expected to rake in $1.1 billion in revenue this year. However, that seems to be limited to China for now, where Weixin has gone beyond engaging with brands to create ‘Official Accounts’ to form an m-commerce ecosystem which includes payments. The international market, on the other hand, has not progressed in this way — there are Official Accounts but no stirrings of an m-commerce ecosystem (think flash sales and payment mechanisms) on WeChat. Poshu Yeung, vice president of the international business group at Tencent, which owns WeChat, had…

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