Metaphors comparing hiring great people to a battle or war are becoming a little overplayed. Yes, it’s difficult to hire talented guys and girls, but that doesn’t mean you need a hack to beat the system – you just need a change of perspective. We’ve reached the same juncture the marketing industry did around five years ago. Companies began to drop interruptive, attention-grabbing advertising tactics in favour of ‘earning’ customer attention through inbound marketing – you may have been told a few times since then that ‘content is king’! As job boards lose some of their lustre, forward thinking companies are…
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