Burning Man generates some of the coolest visual content, year after year. The breathtaking art-meets-architecture installations, eclectic crowds of 70,000+, and flame-fuelled displays are captivating. Marketers should be envious of Burning Man’s ‘media library’ because the visuals are authentic, beautiful, and plentiful. The photos almost take themselves. How do they do it, given that so few festival goers use technology while there? The answer is simple: Burning Man earns its content by focusing on the human experience and values that resonate strongly in contemporary culture. Below is what marketers can learn from Burning Man. Trust Is the Ultimate Asset Burning…
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