Every business owner and brand marketer fears falling behind with their marketing. We’ve all felt the pressure of having to be everywhere, the need to jump on each new opportunity like Facebook Live and the growing fear that our competitors may outflank us. In 2017 there is increased competition for attention, more channels to be active on, advances in technology to account for and rising expectations from consumers. To manage the risk of falling behind, keep your organization ahead of the curve by making your marketing future-proof. What is future-proofing? Future-proofing is the act of ensuring that no matter what changes occur in your…
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