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OnePlus5

This post is part of the ‘Market Intelligence’ series, brought to you by SimilarWeb: get insights for any website or app.

It’s relatively new, and you can get it by invitation only. It’s the smartphone that’s managed to dominate the market in a very short amount of time, an impressive feat accomplished largely due to a clever marketing plan. OnePlus One has earned the title as the new king of mid-range smartphones, and the buzz surrounding the product is still growing at an unprecedented rate. The demand for the invite-only smartphone was so great that traffic to the website skyrocketed, reaching 25.6M visits in December 2014 – just one year after the OnePlus website was launched. The OnePlus One craze: How…

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