Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog. Earning customer loyalty is an uphill battle, but it is always worth the effort. You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Much to everyone’s disappointment, traditional business publications often only have top-level coverage on tactics concerning retention and churn. You want deep-dive articles. You’ve heard the amazing feats from places like Disney World, which has a 70+ percent return rate for customers. How can…
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