We started our journey with Phree in May 2015. Our task was to help the Phree team create maximum buzz and build awareness around their Kickstarter campaign, in the hopes of raising at least $100,000. Phree is a bluetooth stylus that can write on practically any surface. When we started working with them, the team was already three days into their campaign. We didn’t have too much time to prepare, show market validation, nor receive the necessary credibility from those early adopters who would be the first to use it. Yet, despite all that, we managed to raise $1 million on…
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