Crowdfunding is still pretty much a novelty in Asia, and in particular China. Though there are a few homegrown firms, the concept hasn’t really kicked off as it has in the West yet, with major sites including Kickstarter and Indiegogo still not present within the country. E-commerce firm JD.com is therefore seeking to be a frontrunner in this space by launching its very own crowdfunding platform, called ‘Coufenzi’ (which means whip-round), as first spotted by Technode. The new platform is managed by JD Finance, which offers internet finance services for its customers. Marking the debut of Coufenzi are 12 crowdfunding campaigns,…
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