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Measuring the health of a start-up through the lens of online marketing

Apr08
by on April 8, 2015 at 2:26 pm
Posted In: Around the Web, Investigations, Market Intelligence, measuring, startup success

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This post is part of the ‘Market Intelligence’ series, brought to you by SimilarWeb: get insights for any website or app.

Measuring the success of a start-up can be difficult, especially if the start-up is in a growth mode and customer acquisition is being valued more than revenues. However, if we look through-the-lens of online presence and online marketing, we can start to understand the impact that a start-up has in terms of recognition and traction. We took the leading contestants from The Next Web’s EU Tech 5 Award and analyzed them with SimilarWeb’s data to build a guide for measuring the success of a start-up. We analyzed: Overall online footprint Online audience growth Mastery of Social Media Media coverage 1. Overall…

This story continues at The Next Web

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