It’s no secret that good design is good business. In recent years, even the most engineering-driven companies are snatching up design talent as if it were going out of style. But the path to better products isn’t as easy as just hiring designers by the hundreds. When it comes to implementing design processes, company culture must adapt to the new user-centered strategies. The new breed of designers are equal parts ambassador and problem-solver, helping companies understand that it’s more important to solve the right problem than to design the perfect solution. Photo credit: Jo Quinlan. Creative Commons. Designers are quickly…
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