Imperson has launched a platform that lets TV and movie fans chat with virtual personas of their beloved on-screen characters, opening up the possibilities for more immersive and personalized marketing efforts. The company’s new technology lets brands implement conversational characters with an authentic profile to engage directly with users on platforms they’re familiar with. In a marketing campaign for the teen slasher flick ‘Unfriended’, Universal Studios used Imperson’s platform to create a virtual persona for a key character believed to have killed herself early in the film. Laura Barns, as the character is known, responded to messages on her Facebook…
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