From a business standpoint, it doesn’t make sense to spend money on marketing unless it helps you generate more revenue. And where are the best places to spend your marketing dollars? If you’re thinking Google AdWords, SEO, or social media – yeah, they’re great – but they’re also crowded. Traditional industries have a hard enough time cutting through the noise and breaking into the world via marketing. But what about unconventional businesses? When you’re new in the market – or the industry itself is new – spending dollar after dollar just to keep up is an exercise in fruition. If…
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