Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But now, they’ll be able to dive way beyond total likes and views. Last month, Instagram officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app. The Facebook-owned company worked with hundreds of business users to understand what was needed to enhance their Instagram experience, and three key needs became clear—stand out, get insights…
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