Google is shuttering its Cyber Monday shopping festival in India
Nov04
on November 4, 2015
at 6:49 am
After three years of running its Cyber Monday-style sales events for India, Google has announced that it will no longer host its annual Great Online Shopping Festival (GOSF) in the country, because ecommerce has grown rapidly and retailers are frequently hosting their own deal days year-round. When it first launched in 2012, Google’s GOSF aimed to attract more of India’s 130 million internet users to online stores by highlighting deals from various retailers in one place. Only 8 million people shopped on the Web back then and ecommerce was a $2 billion industry nationwide. The first GOSF featured 90 online…
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