In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This piece focuses on how we work with Google Tag Manager and why we use it to run A/B Testing. In a previous post we focused on what our implementation of Google Tag Manager looks like, but one of the most important reasons we’re using Google Tag Manager is that for now it allows us to run A/B testing at large scale without too much trouble. So…
This story continues at The Next Web