Apple’s collaborating with environmental non-profit The Conservation Fund in an effort to protect America’s working forests. That’s a commendable goal, but where it chose to announce it is also interesting – not with a press release on its site, but with a post on Medium. The company has loosened its previously iron grip on the way it communicates with the world in recent years, but it’s still unusual for it to make an announcement through a channel it doesn’t completely control. Lisa Jackson, Apple’s vice-president of Environmental Initiatives, and Larry Selzer, President and CEO of the Conservation Fund, used the blogging…
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