The thing about South by Southwest is that it’s huge. Like, mind-bogglingly huge. And, despite all of the best research and top-notch planning, it’s just impossible to be in the thick of the action all the time. As the festival goes into full swing Friday, SXSW’s Director of Tech, Scott Wilcox, says that there’s plenty to look forward to. “This year we expect to produce 6,000 events at 600 distinct locations when you add it all up. A big part of what makes South by Southwest special,” he told TNW. But there are ways to take advantage of SXSW and make…
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