With more and more engineering-focused companies trying to become design-centric, they’re no doubt trying to adopt design thinking. But it’s not as simple as saying, “Just use design thinking.” Saying it does not make it so. What exactly is “Design Thinking”? Let’s take a step back and hear from the man who helped shaped the methodology as it’s used today, Tim Brown of IDEO. As he writes: “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into…
This story continues at The Next Web