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Why last click attributions breed bad decisions in a multi-device world

Jul27
by on July 27, 2014 at 6:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev

Sam Barnett is the CEO and co-founder of Struq. The last click attribution model has always been flawed. It attempts to simplify complex conversion paths on a last come first served basis, and allows advertisers to ignore the vast amount of data availa…

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