The ever-increasing competition on the web has forced marketers to be more creative in their content marketing endeavors than ever before in order to drive conversions. In fact, conversion optimization has now become a must. Conversion rate optimization is one of the most crucial aspects of modern-day content marketing technology. The Venture Beat report revealed that only two out of 36 companies failed to generate substantial ROI with conversion optimization. And only five percent of the 2,938 marketers surveyed were not able to generate ROI with conversion optimization. The report further revealed that 173 of the marketers surveyed were able to achieve…
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