“Influencer marketing” is a tactic that has been on the rise for a while now. Over the last five years, interest in the topic has skyrocketed. Source: Google Trends Social media has been a key factor in kicking this concept into high gear. Brands of all shapes and sizes now have a virtually unlimited amount of opportunities to pair with popular figures and connect with all sorts of new audiences. The term “micro-influencer” refers to individuals who are highly passionate and knowledgeable in their field. In the eyes of their audience, which is typically less than 100,000, they are seen…
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