A new subscriber joined your mailing list – congratulations! Now what? Start at the beginning, with the most important building block of your new relationship: the welcome email. And since you only get one chance to make a first impression, welcome emails carry a lot of weight. But too often, businesses communicate like nervous teenagers on a first date, creating a negative – even regretful experience. Welcome emails garner three times the transactions and revenue per email over regular promotional mailings according to Experian. This comparative success tempts many marketers to jam multiple messages and calls to action into one email – leading…
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