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LinkedIn’s launching a tool for companies to prod employees to share content

Apr13
by on April 13, 2015 at 7:00 am
Posted In: Apps, Around the Web, content marketing, Product Launches, Social M edia

LinkedIn Elevate
LinkedIn has been betting big on content over the past year, and its latest product underlines the professional social network’s direction. Elevate is a new tool for companies to curate content and push it to their employees to share on LinkedIn and Twitter. Available for desktop, iOS and Android, the app lets businesses equip employees with relevant content to share in a more authentic manner than company profiles, to help increase engagement and connections. LinkedIn Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle and human curation to line up content, and gauges audience activity to suggest the best times for…

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