Virtually every brand today is, to at least some degree, in the digital product development business, whether it’s designing an ecommerce shopping experience for mobile apps, bringing supply chain management capabilities to tablets in a warehouse or simply maintaining a website for investor relations. But little is known about digital product development processes from industry to industry and across organization sizes. What does product development actually look like in the trenches? How does building products differ among organization sizes? We surveyed more than 100 product managers to answer these questions and more, and I think four findings stand out. Enterprise has…
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