The hit or miss nature of blogging is something that’s all too familiar to content writers: sometimes your post is a smash hit that boosts traffic for life, and other times it’s just a temporary blip on the radar when it comes to generating visits. But why do select posts outperform others by so much? HubSpot conducted a massive study on blogging data from over 15,000 businesses, and the results were enlightening. We found that a portion of posts, called “compounding” posts, comprised only 10 percent of all blog content, but accounted for 38 percent of all blog traffic. Compounding…
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