The story of Victor Frankenstein and his infamous monster has been told time and time again: a young doctor animates new life by piecing together bits of old, decaying materials. Though this morbid experiment seems like it should only succeed in vintage horror novels, its concept can actually be applied to your blog content. At a high level, the strategy is about taking an old blog post and adding fresh content so that it continues to drive traffic to your site. While this strategy focuses on creating a fresh, evergreen piece of content rather than a homicidal monster, the theory…
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