Google’s announced that it’s starting a pilot to put sponsored search results into the Google Play store. Initially the spots will be limited to advertisers who are already running search ads for their apps and will only show up for a selected set of users. As with Google’s normal search ads, advertisers will be able to bid for particular queries like “coupon apps” or “travel apps”. The company says it plans to expand the program in the coming months based on the results of the initial tests and user feedback. Paid search results will be flagged on Google Play with a small…
This story continues at The Next Web