Amazon’s ‘Dash’ button is one of the best examples of a cool theory that feels futuristic but actually sucks in practice. It doesn’t seem to matter though, the online retailer is making a big push for more brands to get on board by reportedly adding dozens of new ones to the push-to-order service. If you’ve used a Dash button, and chances are you haven’t, you already know they’re not as cool as you’d originally hoped. For one, there’s no pricing availability, so while a Gatorade 12-pack might cost $9 the first order, it’s possible it could jump up to $22 for the second…

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