The Daily Dose

The rumors have finally come to fruition: Business profiles are arriving on Instagram. Accounts that are recognized as a business will receive tools to help measure engagement and promote their posts. The Insights tool, for example, lets business account owners see their followers and post performances based on time of day to figure out when to best publish something. Promote is pretty self-explanatory: Businesses can now select a target audience to whom they can promote a post, or let Instagram sort this out automatically. You can also add a time period for promoted posts and add call to action buttons. With…

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