Amazon’s opening up its video platform to anyone to try and attract YouTube stars

Amazon announced a significant addition to its on-demand video offering today in the form of Amazon Video Direct (AVD), which will provide a portal for anyone to upload their own clips and shows. The new content will be made available to Prime subscribers in much the same way as the existing Amazon Video services are, but the company’s pushing hard to try and attract original content creators to the platform with a revenue sharing model. Options for monetization for people who upload videos are varied, and you can choose a combination of royalties based on hours streamed by Prime members, a…
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