The Daily Dose

Mother’s Day is coming up in the US, so brands are busy shifting their marketing to family love. Apple’s tactic: a website to let users create Mother’s Day videos, and then share them on Facebook. The gesture follows Apple’s ‘Mother’s Day’ ad released last week, and in fact the video is almost exactly identical to said ad: You can upload one image, which becomes the last one in the video . The rest are the same as the ones featured in the ad, set to the same music. You do get a shout out in the video along with the ‘Happy Mother’s Day’…

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