The Daily Dose

McDonald’s wants to be the cool kid. And perhaps it is to a whole lot of people, but there’s also a massive number who wouldn’t even consider the brand in the same breath as that word. And what makes anyone (or any company) seem cooler than hanging out with a bunch of ‘creatives’? Nothing. Exactly. To that end, and to entice young, funky people to come and hang out in its fast-food restaurants, McDonald’s in the Netherlands teamed up with advertising agency TBWANeboko and digital production agency This Page Amsterdam to make a placemat that lets diners make music while munching. The…

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