Cook’s attempts to be Apple’s iPhone 7 hype man feel hollow

The difference between where a business is now and where it’s headed can be a huge deciding factor in how its viewed externally, particularly by investors. Take Apple’s most recent financial statement as an example. Last week it reported quarterly revenues of $50.6 billion, of which around $10.5 billion was profit. That’s certainly not bad for three months at any company. However, as the figures marked a 13-percent decline in revenues in a year-on-year comparison – and as the iPhone makes up a huge part of Apple’s revenues and profits, the market was clearly spooked. Apple’s stock price dropped around 8…
This story continues at The Next Web




